Small Business Marketing News & Tips
Welcome to the Fickl blog, where you can find marketing tips, news, customer stories and resources to help you level up your small business marketing.
How to gather and use powerful customer testimonials for your small business
Testimonials from satisfied customers can be a powerful tool for attracting new business and building trust with potential customers. But how do you curate impactful testimonials that will resonate with your target audience? In this blog post, we'll provide easy steps for identifying the right customers to ask for testimonials, choosing the best format for your testimonials, crafting effective questions, collecting and organizing your testimonials, and sharing and promoting them for maximum impact. By following these steps, you'll be able to gather compelling testimonials that showcase your business's strengths and help you stand out in a crowded market.
Collaborate to create: involving your team in original content for small business
Learn how to involve your team in original content creation and harness the collective creativity and expertise of your staff to create engaging content for your small business. Involving your team in content creation not only helps to lighten the workload but also fosters a sense of ownership and teamwork within the company. This blog post outlines practical steps you can take to identify your team's strengths and interests, set clear goals and guidelines, brainstorm and plan content, edit and refine team-created content, and promote it to your target audience. By following these steps, you can create a dynamic and collaborative content strategy that elevates your small business and builds a strong online presence.
How to transform your knowledge & experience into original marketing content
Learn how to leverage your unique knowledge and experience to create original marketing content that resonates with your target audience. In this post, we'll show you how to identify your expertise, understand your audience's pain points and interests, brainstorm content ideas, create engaging content, repurpose your existing content, and stay consistent with your publishing schedule. Whether you're a small business owner, a freelancer, or a professional looking to showcase your skills, this guide will help you unlock the power of your knowledge and turn it into a valuable asset for your marketing strategy. Read on to discover the secrets of successful content creation and take your brand to the next level.
A small business owners’ guide to curating content
Looking to enhance your marketing strategy without creating original content? Content curation may be the answer. In this small business owner's guide to curating content, learn how to identify relevant sources, evaluate content quality, and add value to curated content. Discover ethical guidelines for attribution and copyright considerations, and track the impact of curated content with metrics. With these strategies, you can build a unique and valuable content library that resonates with your audience and supports your business goals.