Save time marketing your small business with content batching
As a small business owner, you know that creating content for social media can be a time-consuming and daunting task. You don't have the luxury of creating content on the fly, and you need to be able to plan and schedule your content in advance to maintain a consistent social media presence. In this blog post, we'll explore the benefits of social media content batching for small business owners, and provide practical tips on how to plan, create, refine, and schedule your social media content in advance
Ready to save time with content batching?
What is content batching?
Prepare & research
Plan in bulk
Create in bulk/series
Refine & schedule
Review regularly
🔥 Here at Fickl, we batch our social media content 90 days in advance! This means we are only sitting down to create our social media content FOUR times per year…🤯
What is content batching?
Marketing content batching is a process of creating multiple pieces of social media content in advance, in a single sitting or a few sittings, and scheduling them to be posted on social media platforms at specific times in the future. This method can help small business owners to save time, increase productivity, and maintain a consistent presence on social media. Instead of struggling to come up with new content ideas every day, batching allows you to focus on creating high-quality content that is tailored to your brand and your target audience. By planning and organizing your social media content ahead of time, you can also ensure that your posts align with your overall marketing strategy and business objectives. Additionally, content batching allows you to allocate time for engagement and relationship building with your audience. This strategy is especially valuable for small business owners who need to manage multiple aspects of their business and may not have a dedicated marketing team to handle social media.
Prepare & research
Before diving into content batching as a small business owner, it's essential to prepare and research to ensure that your content aligns with your brand messaging and resonates with your target audience. Firstly, it's crucial to identify your audience's pain points, interests, and needs to create content that engages and converts them. Secondly, researching popular social media trends and content formats can give you inspiration and help you stay relevant in your industry.
🔥 Did you know that our strategy creator can help you to create a recurring social media strategy (for consistent execution), PLUS the content catalog is the perfect spot to store all of your content ideas for consistent, on-brand messaging.
Plan in bulk
Planning social media content in advance using a marketing calendar is an essential step in the bulk content planning process. Firstly, it's crucial to identify the types of content you want to create, such as promotional posts, educational content, or behind-the-scenes glimpses into your business. Secondly, you should map out a marketing calendar that aligns with your marketing goals and business objectives, ensuring that your content supports your broader strategy. Consider your upcoming product launches, seasonal events, and industry trends that may be relevant to your brand.
🔥 Did you know that our ultimate marketing calendar makes planning your social media content super-duper quick and easy (especially with our Auto Planner button!)
Create in bulk/series
Creating social media content in bulk and in advance can help small business owners save time and increase productivity. One effective way to batch create content is to focus on producing content that has a similar format. For instance, if you want to create a series of testimonials, you can reach out to multiple customers at once and gather all their responses. Similarly, for behind-the-scenes content, you can set aside time to take pictures or videos of your business operations, such as the production process or team meetings, and batch edit them before scheduling them for posting. If you're creating product-focused posts, you can take multiple photos of your products from different angles and in different settings, and then batch edit them for consistency. By batching the creation of similar content types, you can streamline the content creation process and maintain a consistent brand image on social media.
🔥 Did you know that you can drag and drop multiple images + videos, write captions, add emojis & hashtags with Fickl?
Refine & schedule
Refining and scheduling social media content is a critical step in a batch content creation strategy. Once you've created your content in bulk, it's important to review and refine it to ensure that it aligns with your brand messaging and resonates with your target audience. You should also consider the best time to post your content, taking into account your audience's demographics, time zones, and social media usage patterns. By scheduling your content in advance, you can ensure that your content is posted consistently and at optimal times. By refining and scheduling your social media content as part of a batch content creation strategy, you can save time, increase productivity, and maintain a consistent brand image on social media.
🔥 Did you know that you can schedule your social media content directly from your Fickl marketing calendar!
Review regularly
It's important for small business owners to review their batch created social media content closer to the time it is being autopublished because it ensures that the content is still relevant and aligns with the business's current objectives. Even if you've created content in bulk, circumstances can change, such as new industry trends, product launches, or changes in customer needs. Therefore, reviewing your content closer to the time of autopublishing enables you to make any necessary updates or changes to your content. It also ensures that your messaging is consistent and aligned with your current brand values. By reviewing your batch created social media content closer to the time of autopublishing, you can ensure that your content is always fresh, relevant, and resonates with your target audience.
🔥 Did you know that you can preview your content before publishing it with Fickl? Allowing you to make any final tweaks or adjustments before it automatically published.
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